2009 Alwal, G. & Williams, A. (2009): Luxury brand marketing — The experience is everything! Berthon, P.; Pitt, L.; Parent, M. & Berthon, J.-P. (2009): Aesthetics and Ephemerality: Obeserving and Preserving the Luxury Brand Cavender, B. & Rein, S. (2009): Still Strong Sellers China’s luxury goods market may escape the worst of the global economic crisis Chua, R.Y.J. & Zou, X. (2009): The Devil Wears Prada? Effects of Exposure to Luxury Goods on Cognition and Decision Making Kapferer, J.N. & Bastien, V. (2009): The specificity of luxury management: Turning marketing upside down Okonkwo, U. (2009): Sustaining the luxury brand on the Internet Reddy, M.; Terblanche, N.; Pitt, L. & Parent, M. (2009): How far can luxury brands travel? Avoiding the pitfalls of luxurs brand extension. Wiedmann, K.-P.; Hennings, N. & Siebels, A. (2009): Value-Based Segmentation of Luxury Consumption Behavior Wilcox, K. Kim, H.M. & Sen, S. (2009): Why Do Consumers Buy Counterfeit Luxury Brands? Yoo, B. & Lee, S.-H. (2009): Buy Genuine Luxury Fashion Products or Counterfeits?
2009 Alwal, G. & Williams, A. (2009): Luxury brand marketing — The experience is everything! Berthon, P.; Pitt, L.; Parent, M. & Berthon, J.-P. (2009): Aesthetics and Ephemerality: Obeserving and Preserving the Luxury Brand Cavender, B. & Rein, S. (2009): Still Strong Sellers China’s luxury goods market may escape the worst of the global economic crisis Chua, R.Y.J. & Zou, X. (2009): The Devil Wears Prada? Effects of Exposure to Luxury Goods on Cognition and Decision Making Kapferer, J.N. & Bastien, V. (2009): The specificity of luxury management: Turning marketing upside down Okonkwo, U. (2009): Sustaining the luxury brand on the Internet Reddy, M.; Terblanche, N.; Pitt, L. & Parent, M. (2009): How far can luxury brands travel? Avoiding the pitfalls of luxurs brand extension. Wiedmann, K.-P.; Hennings, N. & Siebels, A. (2009): Value-Based Segmentation of Luxury Consumption Behavior Wilcox, K. Kim, H.M. & Sen, S. (2009): Why Do Consumers Buy Counterfeit Luxury Brands? Yoo, B. & Lee, S.-H. (2009): Buy Genuine Luxury Fashion Products or Counterfeits?
